One thing that never changes regardless of continuous change of style and design.---It is a Brand Name. A sheet of label which has added value such as "information" including commitment to manufacturing, concept, trust, history and pride, even has a hidden power which is sometimes beyond the boundary of fashion and becomes a symbol of people's status. Kobayashi Woven will propose a new "IDENTITY MEDIUM" strategy which expands from "Name" as a small media, in order to engrave the various messages included in the brand on peoples' mind more strongly and more deeply.